The Complete Course On Creating Loose & Airy Hand-Tied Bouquets

WITH AMY BALSTERS, THE FLORAL COACH®

GET IT NOW
WATCH THE TRAILER

The Complete Course On Creating Loose & Airy Hand-Tied Bouquets

WITH AMY BALSTERS, THE FLORAL COACH®

GET IT NOW
WATCH THE TRAILER

COURSE OVERVIEW

EXPLORE THE CURRICULUM

WHAT IF YOU COULD...

  • Kick the comparison-itus and develop a healthy mindset around your work with flowers.
  • Let your creative juices flow and develop your own style while knowing that what you’re creating is professionally made.
  • Confidently create bouquets and arrangements using foundational design techniques that are time tested -- an ‘old-school-meets-new-school' approach”.
  • Learn the building blocks to create lightweight, hand-tied bouquets your clients are asking for!
  • Reclaim your time and profit margin by working more efficiently with a process and a method to help you consistently achieve the results you're shooting for!

I’ve taken everything I have learned from two decades of designing, my classical training, and teaching hundreds of designers around the country in my sell-out, sought-after workshop Bouquet Bootcamp® and turned it into an accessible, self-paced, online course focused on helping you Build Better Bouquets™.

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Exclusive Training For a Lifetime

From advanced-tied to cascade bouquets, Amy shows you her key techniques presented alongside comprehensive lessons on principles and foundations of floristry and design and color theory. It's everything you need to improve your design skills and maximize productivity and profit with your bouquets. 

55 Video Lessons

With just over six hours of content, broken down into 2 to 30-minute video trainings, you’ll have loads of inspiration to help you Build Better Bouquets™ with ease and efficiency. With lifetime access to the course, you’ll also get any updates we do to the training and curriculum over time!

Downloadable Guides & Resources

Get access to all of Amy’s downloadable and printable guides and resources to supplement the course. You’ll find resources on Common Color Harmonies, Design Applications, Principles and Elements of Design, Care and Handling, and a guide on Amy’s Favorite Flowers and Foliages.

Amy Balsters, The Floral Coach®

Amy Balsters, The Floral Coach® is a professional floral designer and floral educator known for creating lush, loose, and airy garden-gathered bouquets and arrangements for an array of clients ranging from The White House and the Kardashians to Martha Stewart Weddings and Accent Decor.

She has traveled all over the world teaching her methods and techniques to thousands of floral designers, floral retailers, and flower farmers who want to learn a dedicated process for building better bouquets. Her Spiral Method and overall process for ordering, planning, designing, and packaging have helped countless florists create bouquets faster, more efficiently, and with a higher profit margin.

Amy is passionate about healing power of working with flowers and the joy it can bring to florists and their clients. She continues to teach design and business-building strategies to florists across the U.S. as an advocate for their work in the field and the art of floristry.

THE FLORAL COACH® HAS APPEARED IN

YOU HAVE QUESTIONS. I HAVE ANSWERS.

COMMON CONCERNS & QUESTIONS

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"THE FUNDAMENTALS THAT YOU TEACH AND SHARE ARE INVALUABLE TO ASPIRING AS WELL AS SEASONED FLORISTS."

You truly care about educating our floral community and that says so much about you. Thank you so much.

—Winston & Main

"THESE TECHNIQUES EASE THE PROCESS FOR CREATING THOSE SPECIAL GARDEN INSPIRED DESIGNS QUICKLY AND EFFICIENTLY."

Bouquet Bootcamp® has shown me how applying classic foundational technique works perfectly in creating designs that are on trend, loose, airy and elegant.

—Lita De La Cruz, Estrelita Florals

"BOUQUET BOOTCAMP® IS A RIGOROUS (AND FUN!) DEEP-DIVE INTO THE HOWS AND WHYS OF FREEFORM BOUQUET DESIGN."

Amy emphasizes the importance of excellent floral design technique in successfully executing contemporary, "light and airy"-looking designs, and provides great tips, tools and resources for improving technique. Amy generously brings her own wisdom and experiences as a designer, and she recognizes how the pitfalls of self-doubt and impostor syndrome can hurt your process of designing and the enjoyment of your work, and has some really encouraging words to share about resisting those things.

—Mallory Wilson, Violet Floral Designs

"LEARNING THE SPIRAL AND NOT FUSSING OVER EACH FLOWER PLACEMENT WAS MY 'AH-HA' MOMENT!" 

I definitely felt like my efficiency and speed was lacking - mostly because I didn't have a go-to method for each bouquet. There was always the question of which method or mechanic to use (should I use a greenery base, chicken wire/egg, hydrangea base, etc.), which I don't have to worry about anymore.

Learning the spiral and not fussing over each flower placement was my ah ha moment! I feel like I'll be able to create what my brides want, without spending FOREVER on each bouquet.

I loved learning design principles that I can incorporate into my work as well as a professional method for bouquet creation.

—SKYE, WILD VINE FLORISTRY

"MY TEAM AND MY CLIENTS HAVE SEEN A NOTICEABLE SHIFT AND IT HAS TRANSLATED INTO BOOKING MORE OF THE WORK I WANT TO BE DOING AND THE LEVEL OF SATISFACTION I AM GETTING OUT OF MY JOB."

Before Bouquet Bootcamp®, I would often remake a bouquet several times before finally giving in to a "good enough" finished product after exhaustion and annoyance. I just couldn't make my bouquets have that ethereal quality I was aiming for. I struggled with transitioning color in my designs which led to adding more flowers in than I had budgeted for to make it work.

I was frustrated and was disappointed with my floral design work. I was binging design courses one after the other, hoping to find the answers but often left confused and unsure of how to make all the puzzle pieces fit.

Everything changed when I learned Amy’s process. Amy's approach to building a beautiful bouquet solves the design issues before you ever get flowers in your hand. I'm able to successfully create the bouquet I imagined in my head with ease and enjoyment. My bouquets are consistently turning out better than the inspiration pictures!

Amy's teaching style and techniques translated all the different languages and jargon I had been hearing and getting confused by into a repeatable process. I started seeing results immediately, not only in my work, but more importantly how I FELT about my work. I stopped comparing and started creating!

—Abby Chick, Blakemore’s Flowers

"BOUQUET BOOTCAMP® HAS SHOWN ME HOW APPLYING CLASSIC FOUNDATIONAL TECHNIQUE WORKS PERFECTLY IN CREATING DESIGNS THAT ARE ON TREND, LOOSE, AIRY, ELEGANT, AND HAVE ALL THE FEELS THAT I WANT OUT OF THEM."

I am 100% positive that the tips and techniques that I've learned are going to give me a boost in productivity and lessen the time it takes for me to get bouquets done. Bouquets just feel a little less dreadful than before :)

—De La Fleur Designs

"AMY HAS HONED IN ON AND EXPERTLY PRODUCED SUCH A FULL-BODIED COURSE ON BOUQUET MAKING BY EXPLAINING HER COMPLETE PHYSICAL AND MENTAL DESIGN PROCESS!"

One of the things I appreciate from educators is to offer the answers to the “whys” and the “whats” of teaching. She effortlessly incorporates the language of Elements and Principles of Design that help to make smart decisions for creating artful bouquets with confidence and efficiency.

Fundamental techniques are taught, proving there are no needs for “hacks”! As I do, you will absolutely love Amy’s authentic style and passion for sharing her knowledge gained from years of experience as a floral designer. I believe this course to be so full of value, leaving one feeling positive they can take what has been learned and apply it to this approachable way of designing beautiful, stylish bouquets!

—Brenna Quan, AIFD

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