You want to create bouquets that are effortless and look undeniably professional.

But can you consistently create those results (in minutes)?

 

Step into the ultimate bouquet design course that sharpens your skills, transforms your technique, and shows you how to create show-stopping designs in minutes—without the wasted time or wasted stems.

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Efficiency   |   Profitability  |   Artistry

DOES DESIGNING BOUQUETS FEEL HARD? COMPLICATED?

Maybe even frustrating?

Perhaps you’re trying to create lush, airy designs but find yourself stuck in that tight, “roundy-moundy” look that just won’t loosen up.

Or maybe you’re flooded with new bouquet trends and client requests but feel unsure how to actually bring those ideas to life without feeling like you're reinventing the wheel every time.

If you’ve ever felt overwhelmed by bouquet “hacks” that don’t actually give you results or frustrated after another workshop that left you with more questions than answers, you’re not alone. There’s a reason so many designers face these challenges.

Bouquet design is an art and science. And without a proven, adaptable method, it’s easy to feel like you’re endlessly tweaking, reworking, and hoping for the best.

DOES DESIGNING BOUQUETS FEEL HARD? COMPLICATED?

Maybe even frustrating?

Perhaps you’re trying to create lush, airy designs but find yourself stuck in that tight, “roundy-moundy” look that just won’t loosen up.

Or maybe you’re flooded with new bouquet trends and client requests but feel unsure how to actually bring those ideas to life without feeling like you're reinventing the wheel every time.

If you’ve ever felt overwhelmed by bouquet “hacks” that don’t actually give you results or frustrated after another workshop that left you with more questions than answers, you’re not alone. There’s a reason so many designers face these challenges.

Bouquet design is an art and science. And without a proven, adaptable method, it’s easy to feel like you’re endlessly tweaking, reworking, and hoping for the best.

BOUQUET DESIGN IS WHERE ART MEETS SCIENCE—

but without a proven, flexible method, it can feel like a frustrating cycle of endless adjustments, second-guessing, and fingers crossed, hope for the best.

GREAT BOUQUET DESIGN IS WHERE ARTISTRY MEETS TECHNIQUE—

but without a proven, flexible method, it can feel like a frustrating cycle of endless adjustments, second-guessing, and crossed fingers.

This is why I created Bouquet Bootcamp® Online.

GREAT BOUQUET DESIGN IS WHERE ARTISTRY MEETS TECHNIQUE—

but without a proven, flexible method, it can feel like a frustrating cycle of endless adjustments, second-guessing, and crossed fingers. 

This is why I created Bouquet Bootcamp® Online.

INTRODUCING

Video Poster Image

NO MORE OVERSTUFFING, OVER-GREENING & BREAKING STEMS

From setting your creative foundation to hands-on design techniques and packaging, I’ve broken the course into clear, bite-sized videos that cover each core component of my approach to bouquet-making. You’ll get practical demos, design principles, and access to my favorite resources and printable guides—all designed to make it easy to bring your ideas to life.

CORE TRAINING

FROM DESIGN FOUNDATIONS TO BOUQUET STYLES & TRENDS

INTRODUCTION

Mindset matters in our work with flowers. Even with the best techniques, we can sabotage our work and creativity. I'm sharing my process for getting into the best headspace to create incredible design (and an enjoyable experience!). Plus, I'll show you how to make the most of this course moving forward.

PRINCIPLES & ELEMENTS FOR BOUQUET DESIGN

From form and space to fragrance and texture, I am constantly making  critical design decisions based how ingredients work together to create balance. I'm drilling down on these principles & elements of design to help you quickly identify and fix different bouquet challenges.

DESIGN APPLICATIONS

Formulas change. Classic Design Applications give you the ability to mix and match no matter what the style dictates. I’ll walk you through the key design applications I use to create any style or trend I want. From “bunching” to “veiling”, you’ll get a clear picture of what these critical applications mean and how to make them work for you.

ESSENTIAL COLOR THEORY FOR BOUQUET DESIGN

Want to know why I never second-guess my color choices? It starts with three key tools in my designer's belt: the color wheel, the principle of proportion, and the hero flower. I give you my top tips for creating compelling color stories regardless of season or variety.

MASTERING THE SPIRAL METHOD™

Beginner, intermediate or advanced….you need this technique. The Spiral Method™ allows the flower mechanics and geometry to do the work for you. Step by step, I'll show you how to make multiple bouquet shapes using this single technique. In this demo, you'll see how I avoid common pitfalls like traffic jams, broken stems, hand fatigue, overstuffing, over-greening, and overheating flowers.

NEW

GARDEN STYLE BOUQUET DESIGN

I put all of the foundational techniques into action with five step-by-step demos that illustrate how I create depth and movement, bring the color story to life,  and create pockets of color without the “polka dotting".

NEW

CASCADE BOUQUET DESIGN

From stem prep to choosing the right ingredients, I show you how I build out my hand-tied cascade bouquets without any foam or wiring. I'm giving you a step-by-step close-up look at how I build cascades out on one hand. Game-changing!

NEW

PARALLEL BOUQUET DESIGN

This innovative approach complements the Spiral Method™, providing you with another tool for creating one-sided, structured arrangements that work well for fragile flowers or asymmetrical looks.

NEW

BEYOND THE BOUQUET

A little secret: the Spiral Method™ is so versatile, it can be used to create just about any other arrangement you can dream up. I'm giving you my best strategies for using my method to create quick vase arrangements and installations.

RIBBONING & WIRING

It's all in the details! I'm giving you my process for choosing from multiple ribbon treatments for different effects. Plus, I'll show you how to securely and efficiently wire and hydrate orchids, ranunculus blooms for bouquet work.

MY ORDERING PHILOSOPHY

Regardless of the season and what's available, I always consider the shape, size and color of my materials before a single stem hits my cart. I'll share how I strategically think about the ordering process, stay on budget, and reduce waste.

CARE & HANDLING OF FLOWERS

From novelty blooms to everyday must-haves, learn processing best practices.

PLUS

WORKBOOKS & ADDITIONAL RESOURCES

Color Harmonies
Design & Tool Supplies
Design Applications for Bouquets
Principles of Design
Elements of Design
Care & Handling of Flowers Basics
Guide to Asymmetrical Stem Placement

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BONUS CONTENT

To make sure you get the most out of your training, I’ve carefully curated a collection of bonuses that are the perfect sidekick to your bouquet-building journey. Each bonus is designed to amplify your skills, simplify your process, and give you that extra edge to create jaw-dropping designs with confidence.

DESIGNING WITH SUNFLOWERS

Sunflowers are tricky to work with but often requested. Learn how to create inspiring sunflower bouquets with air and movement.

DESIGNING WITH LARGE BLOOMS: DAHLIA, PEONY & GARDEN ROSE BOUQUETS

No more achy hands! Learn the ins and outs of managing heavy blooms while designing in your hand.

THE FLOWER CROWN MASTERCLASS

In this 8-Video Tutorial, I break down my flower crown technique—everything from choosing your flowers, tools you need, to a full demo.

PACKAGING TECHNIQUES FOR BOUQUETS

Get my best tips (with a demo) for vase recommendations, sustainable delivery vessels, and how I use tissue paper to elevate my bouquet presentations.

MY PRICING GUIDE

While there is no science or secret formula that works for every designer, there is a smarter way to price. This resource will give you a few ways to consider your bouquet pricing.

GET BOUQUET BOOTCAMP® NOW!
LIFETIME ACCESS

to all videos, materials, and updates

PROGRESS AT YOUR OWN PACE

with easy-to-follow, detailed demos

VALUABLE RESOURCES

for beginners and experienced designers

MEET AMY BALSTERS

THE FLORAL COACH®

Hi, I’m Amy – Here to Help You Design Bouquets with Confidence and Ease

With more than two decades in the floral industry, I’ve worked just about everywhere—from neighborhood retail shops to major event venues, with projects that range from designing florals for the White House to creating arrangements for high-profile clients like the Kardashians.

But I’ll be the first to admit, my journey wasn’t all smooth sailing.

When I first started my own floral business, I felt the pressure of making on-trend designs look effortless, but I kept hitting walls.

I tried all the “hacks” I could find and took course after course, hoping they’d help me unlock that natural flow, but I only found myself even more confused and frustrated.

After enough trial, error, and broken stems to last a lifetime, I realized I needed to change my approach.

I went back to the basics, pulling from the classical training I received early in my career. By combining time-tested methods with some fresh, new-school strategies, I finally cracked the code. I found a way to create bouquets that felt airy and effortless but were still solid, stable, and adaptable to trends.

And I could do it consistently, every time.

I created Bouquet Bootcamp® Online to share this approach with you.

In this course, I break down each technique in my design process into manageable, repeatable steps so you can stop second-guessing and start designing with confidence. 

GET BOUQUET BOOTCAMP® NOW

FRESHLY UPDATED DEMOS & NEW BOUQUET DESIGNS

 

While my Spiral Method remains the heart of Bouquet Bootcamp® Online, I’ve added new lessons that address the unique challenges florists are facing today.

These additions reflect how foundational techniques can adapt beautifully, proving that a strong process truly is timeless.

I designed these new lessons to help you navigate the realities of today’s floral industry, like changing trends, rising flower costs, and supply chain disruptions.

Whether you’re working with budget-friendly ingredients, navigating flower shortages, or taking on trendier looks, you’ll find practical, adaptable solutions here.

Bouquet Bootcamp® Online blends a classic approach to design with modern insights, so you’re ready to evolve with your clients’ needs and your own creative vision.

I designed the course so you can build on proven techniques that allow you to create and adapt any look with ease. 

HERE’S WHAT YOU’LL GAIN WITH BOUQUET BOOTCAMP® ONLINE:

THE SPIRAL METHOD™

Create any design style with ease using the Spiral Method™ for reliable, versatile bouquet construction with repeatable results.

BALANCED RESULTS & REDUCED WASTE

Avoid common mistakes like overstuffing, over-greening, and broken stems with techniques that ensure every bouquet feels balanced and beautiful.

EASY IMPACTFUL SUBSTITUTIONS

Strategic ingredient selection and substitution strategies so that every flower choice is intentional, making your designs feel cohesive and purposeful.

ON-TREND TECHNIQUES

Design on-trend, high-end looks on a budget by using layering and clustering techniques to make affordable flowers look luxe.

DESIGN EFFICIENCY

Efficient bouquet-building techniques for large orders so you can produce beautiful work quickly without sacrificing quality or style.

DEVELOP YOUR SIGNATURE STYLE

Build a foundational design process that evolves with the trends, giving you the freedom to create the work that's unmistakable yours, on-trend, and something you’re truly proud of.

GET BOUQUET BOOTCAMP® NOW

"Because I now know and grasp the 'how' and 'why' behind Amy's bouquets, the quality of my design work has dramatically improved and made me more effective as a professional in the floral business."

 
—THE FLORALIA FARMLET

"So informative and fun. Great tips and tricks. Amy is also really easy to watch and learn from, very relatable! I learned so much about design, forming a spiral bouquet, making a cascade bouquet, and flower crown. Highly recommend."

 
Amber Elkind

WHO IS BOUQUET BOOTCAMP® ONLINE FOR?

PROFESSIONAL FLORAL DESIGNERS

Level up your skills with techniques to create on-trend, high-impact designs.

RETAIL FLORAL SHOP OWNERS

Train your staff in versatile techniques that bring consistent quality to your arrangements.

WEDDING & SPECIAL EVENT DESIGNERS

Adapt techniques for everything from large statement pieces to delicate bridal bouquets.

FLOWER FARMERS & GROWERS

Learn how to maximize your blooms for retail and create market garden bouquets that highlight each flower’s beauty.

DIY DESIGNERS & BRIDES

Get a comprehensive insight into floral artistry with beginner-friendly language, clear tutorials, and designs that you’ll love and can continue to enhance your skills with.

GET BOUQUET BOOTCAMP® NOW!

GET STARTED TODAY!

Dive in immediately and get full lifetime access to the course (and ALL future updates)!

PAY IN FULL

$497

GOES UP TO $697 ON DEC 2


LIFE TIME ACCESS & UPDATES TO CORE CURRICULUM 
  • Principles & Elements of Design
  • Design Applications
  • Essential Color Theory for Bouquet Design
  •  The Spiral Method™ Core Training
  •  NEW! Garden Style Bouquet Design
  •  UPDATED! Cascade Bouquet Design
  • NEW! Parallel Bouquet Design
  • NEW! Beyond the Bouquet
  • Ribboning & Wiring
  • My Ordering Process
  • Care & Handling of Flowers
  • ALL 5 BONUSES
GET IT NOW

3 PAYMENTS

$179

Save $89


LIFE TIME ACCESS & UPDATES TO CORE CURRICULUM
  • Principles & Elements of Design
  • Design Applications
  • Essential Color Theory for Bouquet Design
  •  The Spiral Method™ Core Training
  •  NEW! Garden Style Bouquet Design
  •  UPDATED! Cascade Bouquet Design
  • NEW! Parallel Bouquet Design
  • NEW! Beyond the Bouquet
  • Ribboning & Wiring
  • My Ordering Process
  • Care & Handling of Flowers
  • ALL 5 BONUSES
GET IT NOW

14-DAY MONEY-BACK GUARANTEE

If you aren’t completely satisfied with Bouquet Bootcamp® Online Course, let us know within the first 14-days for a full refund.

"I STARTED SEEING RESULTS IMMEDIATELY, NOT ONLY IN MY WORK, BUT MORE IMPORTANTLY, HOW I FELT ABOUT MY WORK."

Amy's teaching style and techniques translated all the different languages and jargon I had been hearing and getting confused by into a repeatable process. I stopped comparing and started creating!

ABBY CHICK
EXPERIENCED RETAIL FLORIST & 2023 MAYESH DESIGN STAR